Globe Telecom: Doggo
November 2018
Still Globe's most-watched and most-viewed digital ad, “You Can Never Have Too Many Dog Videos” has surpassed 50 million views, and walked home with multiple awards at the 2019 YouTube Advertising Awards—including a prize for Best Long-form Storytelling.
Overview
Directed and written by Indie.Go creative Zig Marasigan—principal writer of the hit Netflix original series “Trese” and one of our company’s master storytellers—who has carved himself a niche in the film, television and advertising industries for his heartfelt and emotional narratives.
As one of the telecom giant’s Creative + Production partners, Indie.Go Media and its creatives have conceptualized, directed, and produced over 40 digital ads for Globe since 2016—highlighted by Marasigan’s viral and prize-winning Christmas commercial, “Dog Videos,” which continues to strike an emotional chord with social media audiences until this day.
Dog Videos
| Client | Globe Telecom |
| Content Creator | Indie.Go Media |
| Production Studio | Shooting Gallery |
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Director Zig Marasigan
Zig Marasigan, one of Indie.Go’s master storytellers, was born with a pen in his hand and a camera in his crib. Years as a screenwriter for ABS-CBN have carved him a niche for heartfelt and emotional narratives, as seen in his work for brands like Jollibee, Lazada, Globe, BDO, Dunkin’, Sun Life, and Smart, among others.