With over 161 million views, Indie.Go Digital’s social media campaign for Orahex has been honored as oneof TikTok’s best-in-show 2021 Success Stories.
Overview
“Indie.Go Digital’s #ORAHEXFaceDance was a hit!” wrote TikTok For Business. “Following its 3-day promotional campaign, the oral rinse brand picked up 4,000 new followers on TikTok. But more significantly, the campaign saw more than 87,300 videos created—which drove 58.3 million video views.”
“The brand also saw 5.78 million engagements,” added Tiktok. “With the #ORAHEXFaceDance challenge, Orahex got what it was looking for. The brand was now not only top-of-mind—but also reminded audiences to keep their oral health in check.”
Our digital bureau’s Philippine-made Orahex campaign joined top international brands from the UK, Italy, France, and Germany for “achieving marketing success through TikTok.”
The award-winning campaign was led by Indie.Go Digital creative director Jun Reyes and digital strategist Mary Reyes. With three companies under one roof, the Indie.Go Group executes highly-engaging 360° ad campaigns—from creative concept, to content production, to digital strategy and placements. All under one umbrella.
Client | Orahex/Pharmahex |
Creative Agency | Indie.Go Digital |
Content Creator | Indie.Go Digital |
Production Studio | Shooting Gallery |
Director | Jun Reyes |
Digital Strategist | Mary Reyes |
The Founder-CEO of Indie.Go Media and President of Shooting Gallery Studios, Jun Reyes has been a multi-awarded filmmaker and veteran advertising director for over four decades.