StarWax: Kintab na to the Max
October 2021
Slick commercial met classic jingle in our shiny new #KintabNaToTheMax campaign for StarWax (the country's leading floorwax brand) and top consumer goods giant ACS Manufacturing Corp., under the creative helm of Indie.Go founder-CEO Jun Reyes and digital strategist Mary Reyes.
Overview
Our StarWax ads received over 19 million impressions on social media, including a 200% growth rate on its Indie.Go-managed Facebook page. For over 45 years, ACS has been the proud FMCG pioneer behind world-class Philippines brands such as Smart Dishwashing, Pride Detergent, Shield Bath Soap, Unique Toothpaste, White Rose Kojic Whitening Soap, and StarWax.
Like ACS, Indie.Go has been in the ad business for just as long. With three companies under one roof—a content creation arm (Indie.Go Media), production studio (Shooting Gallery), and digital bureau (Indie.Go Digital)—our award-winning organization executes 360° campaigns from creative concept, to content production, to strategic placements...all under one umbrella.
Starwax Slick
| Client | Starwax / ACS |
| Creative Agency | Indie.Go Digital |
| Content Creator | Indie.Go Media |
| Production Studio | Shooting Gallery |
Director Jun Reyes
The Founder-CEO of Indie.Go Media and President of Shooting Gallery Studios, Jun Reyes has been a multi-awarded filmmaker and veteran advertising director for over four decades.