Chart-topping boy band SB19 starred in this viral 2021 digital campaign for Dunkin’, which featured our exclusive new jingle for the country’s leading baked goods brand.
Overview
The “Pasalubong Ng Bayan” single and music video was a creative revival of our 1998 Dunkin’ TV commercial, a massively successful production over 25 years ago, helmed by Indie.Go founder and CEO Jun Reyes — who also directed the 2021 digital campaign.
Indie.Go’s “Pasalubong Ng Bayan” music video broke the internet when it premiered on January 14, 2021 at the Dunkin’ YouTube channel, which is content-managed by our digital bureau, Indie.Go Digital.
The viral MV and single trended worldwide (No. 3 on Twitter) and breached 3.7 million views in just under 5 months. On TikTok alone, it received a collective 109 million video views and 11 million engagements.
As Dunkin’ Philippines’ exclusive Creative + Production partner, our award-winning creative agency and content studio has produced over 200 Dunkin’ commercials and campaigns in the last 35 years — since 1988!
360° campaign
| Portrait |
30s, 15s, 6s 9:16, 4:5 |
| Landscape 2 min DVC | 30s, 15s, 6s 16:9, 1:1 |
| Client | Dunkin' Philippines |
| Digital Bureau | Indie.Go Digital |
| Content Creator | Indie.Go Digital |
| Production Studio | Shooting Gallery |
| Directors | Jun Reyes, Mihk Vergara |
| Executive Producers | Cecile Cruz Guidote, Adi Lopez |
| Assistant Director | Melvin Lee |
| Director of Photography | Ike Avellana |
The Founder-CEO of Indie.Go Media and President of Shooting Gallery Studios, Jun Reyes has been a multi-awarded filmmaker and veteran advertising director for over four decades.